Business Networking: Wonderful things can come in unusual ways

Wonderful things sometimes come in unusual ways. Last week Natalie and I had lunch with a good friend of ours, Angelina Feichko, a real estate agent who heads a fantastic team. In fact, the name of her group is called Sold by an Angel, and that is what they all are - angels. While shooting the breeze, we realized it had been 2 1/2 years since our last time together. We were in disbelief at how long it had been. To us it was just like a couple of months. We decided the time flew by because we were all so engrossed in our business. Consumed would be more like the word, working on new ideas, growth, marketing, and the daily requirements of running a company.

While eating, talking, laughing and catching up, Angelina mentioned that she knew someone we should meet. This person was involved with a business consulting company. Being open to new ideas and with Angelina's enthusiasm about the folks who owned it, we said she could have them give us a call.

Sure enough we received a call from a very upbeat, pleasant gentleman. This was the beginning of the "wonderful thing" I mentioned earlier. Their approach to introducing their business and what they do was wonderful. Simply put, they let you experience and learn about the process of doing business with them while they learn how to help you - with no financial obligation. The skeptic in me wondered - how do they make money? The answer was something like...by letting us know who they are and how they can help, and letting us see and use the benefits may result in several things. Essentially, either A) We like their services and use them or B) We don't use their services, but by understanding what they do, we may refer a friend, who could benefit from their services.

We were impressed with their ideas because we believe our company may benefit from a similar approach, since our services are unique and not very well known in the construction industry. We have worked hard to present materials on our web sites to introduce what we do, how we do it, and who we are. Our next step will be to develop a program to allow potential clients to experience us and our work first hand with little risk. Then if they like what we do and who we are, we can move forward and provide them our full services, or if they find that they may not benefit from our work, they likely know someone who can and may send us a referral.

We are currently working on our new "get to know us" program, as soon as we have it fully developed, we will let you know by posting on this blog and through some of our direct mail programs. If you would like to be added to our direct mail list or to our email list, send us an email at subscribe@nigrofirm.com.

Thanks, we look forward to hearing from you.

Author: Shirley Nigro