What Makes the Nigro Firm Stand Out? We Love What We Do!

As I was tiding up the office the day after a job was FedEx-ed out, I was thinking about how much fun the project was. It also got me thinking about marketing, who knows why. However, I want to share my thoughts with everyone who is interested in knowing about, contracting or even doing coordination reviews for your upcoming construction projects.

First thing, the Nigro Firm strongly believes in and encourages competition. We know we can please some of the people all of the time or please all of the people some of the time, but we can’t please all of the people all of the time. And we want all of the people constructing buildings to use a coordination review on their drawings all of the time.

Not only that, but competition is a motivating force for us to continue to improve… and we love to improve! Meeting challenges and stretching our brains is a big part of what makes this work so fun for us.

Doing business with someone means having a relationship with them. People have a tendency to trust or “click” with certain other people or personality types or business approaches. With our variety of competitors, I hope there will be a match and a place where a good relationship can develop for everyone who’s building a building.

We have worked with many of our competitors in the past and it’s been a tremendous win-win situation. See the Partnering area of our Nigro Firm web page. I am not going to say that we are better than they are, and I’m not going to say we are less than they are… we are just different. However, after looking at all the web sites, they mostly say the same thing. The wonderful unique differences between us is not always apparent. So, what I do wish to say is, we like what we do and are happy when we are reviewing a project and we do it very well. We enjoy working with our clients to make their lives a little better and brighter.

It isn’t easy to market these days. Doing business isn’t in a home town where everyone knows everybody. Doing business is working with folks across an entire country or even the entire world.

Working to find that good relationship with businesses you need to successfully run your business is worth all the money and work it might take.

Author: Shirley Nigro

Other marketing articles posted by the Nigro Firm:
Marketing: Telling a great story with the help of Seth Godin
Business Networking: Wonderful things can come in unusual ways